Content-Specific

Create Reach aggregates consumers within content-specific verticals for demographic and endemic advertisers.  Create Reach allows advertisers to build meaningful connections with relevant consumers to create buzz & awareness, drive traffic or increase purchase intent.

Over the last fifty years, fragmentation of media has continued at a rapid pace:

* 13,500 radio stations (4,400 in 1960)
* 17,300 magazine titles (8,400 in 1960)
* 82.4 TV channels per home (5.7 in 1960)
* 234 million websites (47 million added in 2009)
* 126 million blogs.

The internet is now growing at an explosive pace, with 1.73 billion Internet users worldwide (18% increase from the previous year).  More than ever marketers are finding it difficult to target relevant consumers for their brands.

Portals such as AOL & Yahoo! were once the dominant source of news and information, but page views on the top three portals have declined 18% from August 2004 to August 2007 versus an overall 21% total Internet growth in page views during that same period.  However, 75% of media spending still goes to the top 10 Internet properties.

Consumers visit long tail websites to research and engage in their passions, and marketers seek passionate consumers in the right mindset for their brand messages, so we help “Create Reach” within content-specific verticals for brands and advertisers.  Aggregating passionate consumers within content-specific verticals allows brands to build meaningful connections with relevant consumers.

Content-specific networks are the natural evolution of portals.  As fragmentation accelerates, quality content disperses across the Internet and brands seeking to reach a relevant audience need content-specific networks like us to help them aggregate quality inventory.